Schneiter Meier founds Hofmann Lanz advertising agency
The Zurich-based branding agency Schneiter Meier has founded a new advertising agency under the name Hofmann Lanz. It specializes in corporate and product advertising that stems from brand strategy.
While Schneiter Meier concentrates on the development and management of brand identities, Hofmann Lanz focuses on the brand and its transfer into advertising messages - for example for a commercial, an integrated campaign or market development solutions. Philip Meier, CEO of Schneiter Meier, told Werbewoche that it had been noticed that know-how was being lost in the transition from branding to advertising. The collaboration with Hofmann Lanz should prevent this from happening in future.
The new agency is owner-managed. The partners are Stephan Lanz and Dieter Hofmann. Creative Director Dieter Hofmann can look back on over 30 years of experience in advertising and was Creative Director at AY&R and Exxtra, among others. CEO Stephan Lanz combines the worlds of branding, traditional advertising and new media from his 13 years at Külling and Publicis.
www.hofmannlanz.ch
