Schneider, Berthoud and SMP merge to form BSSM advertising agency
The two Basel-based advertising agencies, Schneider, Berthoud and Schenk, Müller & Partner, are merging to form BSSM Advertising Agency. With a staff of 20, the owner-managed agency hopes to be able to secure larger contracts.
The two Basel advertising agencies Schneider, Berthoud and Schenk, Müller & Partner (SMP) are merging to form BSSM Werbeagentur on October 1, 2008. The new agency is managed by the owners and starts with just under twenty people at Hardstrasse 43 in Basel.
Apparently, after many years of consolidation in both companies, intensive thought was given to the business future. The fact that a second advertising agency with comparable characteristics was pursuing the same thoughts was a stroke of luck, Roger Berthoud announced in a communiqué.
With the merger, the two companies want to broaden the range of services and achieve the agency strength required for larger orders. Anyone who wants to survive in the national and international advertising market needs a complete range of specialized services, the statement continues.
The management of the BSSM advertising agency consists of the four owners who are actively involved in the agency. Roger Berthoud is the managing director and is in charge of consulting. Hannes Müller is his deputy and responsible for text and concept. Urs Schneider is Creative Director and Rolf Schenk his deputy. The latter each lead a creative unit.
BSSM offers strategy and consulting, creation and realization in all branches of the
corporate and marketing communications. BSSM's client portfolio includes Basellandschaftliche Kantonalbank, Cellpack, Coop, Doetsch Grether, Franke, Kestenholz, Haecky and the Grandhotels Bellevue and Les Trois Rois.
Apparently, after many years of consolidation in both companies, intensive thought was given to the business future. The fact that a second advertising agency with comparable characteristics was pursuing the same thoughts was a stroke of luck, Roger Berthoud announced in a communiqué.
With the merger, the two companies want to broaden the range of services and achieve the agency strength required for larger orders. Anyone who wants to survive in the national and international advertising market needs a complete range of specialized services, the statement continues.
The management of the BSSM advertising agency consists of the four owners who are actively involved in the agency. Roger Berthoud is the managing director and is in charge of consulting. Hannes Müller is his deputy and responsible for text and concept. Urs Schneider is Creative Director and Rolf Schenk his deputy. The latter each lead a creative unit.
BSSM offers strategy and consulting, creation and realization in all branches of the
corporate and marketing communications. BSSM's client portfolio includes Basellandschaftliche Kantonalbank, Cellpack, Coop, Doetsch Grether, Franke, Kestenholz, Haecky and the Grandhotels Bellevue and Les Trois Rois.
