No more "would have, would have, could have"
Wirz is looking for lame excuses from environmental offenders on behalf of Inobat.
Because all stores in Switzerland that sell batteries must also take back old batteries, our country has a unique density of over 12,000 collection points. You have to have "a very, very good excuse not to take your old batteries back". Wirz Werbung brought this tongue-in-cheek moral to people last year with two commercials. The idea of the films, which were able to amaze in a cheeky comic style with totally absurd excuses, is now to be adapted for the print medium this year.
The well-known German photographer Holger Pooten has staged the excuses of two would-be disposers in elaborate pictures. "The pictures work as real eye-catchers," CD Matthias Freuler is convinced. The numerous problems that the protagonists face are so outrageous that they are almost reason enough not to dispose of their old batteries for once.
The subjects were photographed in Zurich. All the details were photographed in one and the same place in a well thought-out staging - but of course in several phases. The puzzle of this "photographic protocol" was then put together on the computer to form a new whole, as the responsible AD Barbara Hartmann and Iwan Rickenbach explain. The resulting photocomic style is not only a continuation of the form of the award-winning films. The campaign has also found the right language "for a young and critical audience, who should not be given the finger," as copywriter Thomas Kurzmeyer knows.
Max Zulliger, Managing Director of the battery disposal advocacy organization Inobat, is delighted with the successful result: "The agency regularly succeeds in getting people involved without moralizing." The campaign idea is designed to run for several years. Similar to the Mobiliar damage sketches from the same agency, the creatives want to encourage the public to think with ever new "excuses" until they finally can no longer come up with their own excuses for disposing of their batteries. pan
The well-known German photographer Holger Pooten has staged the excuses of two would-be disposers in elaborate pictures. "The pictures work as real eye-catchers," CD Matthias Freuler is convinced. The numerous problems that the protagonists face are so outrageous that they are almost reason enough not to dispose of their old batteries for once.
The subjects were photographed in Zurich. All the details were photographed in one and the same place in a well thought-out staging - but of course in several phases. The puzzle of this "photographic protocol" was then put together on the computer to form a new whole, as the responsible AD Barbara Hartmann and Iwan Rickenbach explain. The resulting photocomic style is not only a continuation of the form of the award-winning films. The campaign has also found the right language "for a young and critical audience, who should not be given the finger," as copywriter Thomas Kurzmeyer knows.
Max Zulliger, Managing Director of the battery disposal advocacy organization Inobat, is delighted with the successful result: "The agency regularly succeeds in getting people involved without moralizing." The campaign idea is designed to run for several years. Similar to the Mobiliar damage sketches from the same agency, the creatives want to encourage the public to think with ever new "excuses" until they finally can no longer come up with their own excuses for disposing of their batteries. pan
