Shop window as a business card of the agency

Self-promotion How can a newly founded agency draw attention to itself in a creative way? CD Gianni Schneiter and Account Director Gregor Meyer in Aarau came up with an unusual idea: they rented a shop window in the station underpass in Aarau for their agency Braintrain. Simply "for the fun of communication". In the future, Braintrain wants to introduce its customers, present ideas or draw attention to culture in this well-frequented showcase. The first exhibition in the window was dedicated to the Landenhof, a center and Swiss school for the hearing impaired in Oberentfelden. The current exhibition is about the aesthetics of garbage bags. Braintrain had the official garbage bags sent to it from half of Switzerland. "To see that the Aarau bag is no more boring than the others." Inspired by the sobering results of this research, the agency designed a few new subjects and put them in the shop window. Which possible new sack do you like best in Aarau? This can be voted on at www.braintrain.ch. The campaign also runs under the heading of location marketing.