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Electronics The creatives at Jung von Matt/Limmat used the Brazil hysteria to draw attention to Panasonic's new wide-angle digital camera.

Electronics Although several major national football teams are getting into World Cup shape in Switzerland, none are generating as much enthusiasm as Brazil. On Tuesday, the hysteria reached another peak: the Seleçao met FC Luzern in the almost sold-out St. Jakob-Park in Basel. Everyone wants to see Roberto Carlos, Ronaldo and Adriano. And Ronaldinho, of course. A good opportunity, thought the creatives at Jung von Matt/Limmat, to draw attention to Panasonic's new wide-angle digital camera.

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