Sawi enters the second round with the Crossmedia Kompressor

Following the great success of the first cross-media seminar this spring, Sawi, the Swiss Training Center for Marketing, Advertising and Communication, together with Goldbach Media and BSW Leading Swiss Agencies, are launching the second edition of the Crossmedia Kompressor. Regula Fecker, strategic planner at Jung von Matt/Limmat, will once again lead the course, as reported by the Jung von Matt/Limmat agency in a press release. The course is divided into three sections: Crossmedia Strategy, Crossmedia Toolbox and Crossmedia Concept. Creative professionals, consultants, PR managers and media people can acquire practical knowledge as part of this seminar and develop cross-media campaigns in interdisciplinary groups, which are evaluated and awarded prizes by experts. The second Crossmedia Kompressor will take place from October 19 to 21 and on November 18, 2006 at the Hotel Greulich in Zurich. Further information and the registration form can be found on the Sawi website.