Samsung advertising campaign in "20 Minuten" causes trouble

To mark the launch of the Samsung Galaxy S8 in Switzerland, 20 Minuten appeared in a new look on April 28. According to the agency responsible, Jung von Matt/Limmat, the aim of the campaign was to "celebrate the unique design of the latest Galaxy generation". The design edition of 20 Minuten is intended to "surprise readers and arouse their curiosity.""The newspaper 20 Minuten has sold its soul"However, the feedback on Twitter was very negative. The splashes of color made some of the content barely legible. Ensprechend hart wurde die Aktion kritisiert:https://twitter.com/zotti1983/status/857812309128949760https://twitter.com/philipp_kaestli/status/857837797914406912https://twitter.com/huscitus/status/857827620943265792https://twitter.com/CashmereZh/status/857847190932385792https://twitter.com/ChUeberschlag/status/857824894431748096https://twitter.com/remkosmid/status/857858901416476672https://twitter.com/TobiasPeier/status/857864375297822721https://twitter.com/ln_g_/status/857880264378392576https://twitter.com/brenntr/status/857869470785822720https://twitter.com/Vetschetti/status/857855579729088512https://twitter.com/atrehu_one/status/857848753474215941https://twitter.com/cbhelbling/status/857815458753503232https://twitter.com/BalzTitterten/status/857804935471271936https://twitter.com/swissky/status/857866292073820160https://twitter.com/KStaeh/status/857846766389145600https://twitter.com/lauberthomas/status/857813552559792128https://twitter.com/ManuCH/status/857912736868691968https://twitter.com/dasulza/status/8