S&J saves on units and awards

The Hamburg-based advertising agency group Springer & Jacobi is implementing an efficiency program and dissolving its units.


At the Hamburg-based advertising agency group Springer & Jacobi
apparently the red pencil. On Tuesday, according to
presented an "efficiency program" to the German trade press,
which is intended to radically simplify work processes. According to Horizont
the previous system with independent units has been abolished. Instead
In future, the agency is to organize itself into client teams that take care of
the individual budgets. Whether in the new system all previous
It is not yet known how many employees will find a place. The Kress
Report reports that the majority owner Interpublic has
Efficiency program prescribed, internally there is talk of 60 employees,
who either want to leave of their own accord or are dismissed. S&J
employs around 450 people in Hamburg. In addition to the reorganization
the agency introduces an "efficiency tariff" that exceeds the usual
model, and waives the fee for one to two years.
Participation in creative competitions - to focus even more strongly on customers
is the reason given by Horizont. Whether this
efficiency program is also having an impact in Switzerland, the
Wednesday could not be determined. The management of Krieg Schlupp
Springer & Jacobi was unavailable due to a meeting.

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