Samba for the budget

Brazil Isabelle Hahn, International
Management Representative of the Brazilian film production company Mixer, has been based in Switzerland.
Looking for contacts with potential customers.WW: You did a promotional tour for mixers in Switzerland. How were you received?
Isabelle Hahn: I had
a very good impression of the Swiss creative market. I
was fortunate enough to have intelligent, humane and visionary
to meet people for whom it is important to set the tone
and think big.

WW: Who is Mixer and what is the significance of this organization in Brazil?
Isabelle Hahn: Mixer
has been in existence since 2003.
seven top specialists in the individual audiovisual genres,
TV content, cinema and digital animation have joined forces to
to exchange experiences, ideas, creative power and technology together
and cost-optimized. Over the past two years
Mixer with 5000 square meters of production space, a team of 270
media professionals, 25 editing suites and post-production studios,
HDTV cameras, a headquarters in São Paulo and a branch office in
Rio de Janeiro has grown into a media powerhouse and is now the
largest independent production company in Latin America.

WW: Mixer now wants to conquer the European market. How should we imagine this expansion?
Isabelle Hahn: We
see ourselves as global players and are focused on the needs of the
international media market with our creative and man power
aligned. In advertising, with 47 lions we are the
fourth most awarded production company in the world, our President Joao
Daniel Thikomiroff is on the international ranking with 41 lions
even in second place. Our goal is to bring Brazil into the
in the minds of Europeans as a media location. Most
still think of the well-known "Brazil and the
Clichés such as football, samba, beaches and beautiful women. But Brazil
has much more to offer. With outstanding logistics,
State-of-the-art equipment, internationally experienced creatives unite
We have all the advantages to produce for Europe in the future.

WW: What are the advantages in detail?
Isabelle Hahn: In
Brazil has all the locations you could wish for.
Urban skylines and "matrix" scenarios that are otherwise only seen in America.
for a multiple of the price, just like the entire
range of European regions with their individual
scenic beauty and historical architecture. What's more,
that we are working with a unique multi-ethnic pool of performers
any population group in Brazil. While in
Europe is winter, we have sun and summer, and we
have a time difference of only three hours.

WW: Will you be running your own office in Europe?
Isabelle Hahn: No,
We will work from our headquarters in São Paulo or our branch office in
operate in Rio de Janeiro. Of course we treat the
individual projects with the partners personally and travel for
Meetings and presentations to Europe.

WW: How are you planning to proceed?
Isabelle Hahn: The
seed has been planted, now I hope that future projects
Brazil is positively positioned in the minds of decision-makers.
I think the beginning is the hardest part, once we have the first project
successfully realized, the advantages of the
Brazil as a media location and a cooperation with Mixer International
more and more. The further procedure results from
future projects for Switzerland.

Interview: Andreas Panzeri