Salt enters into a multi-year partnership with Switzerland Tourism
Salt has entered into a multi-year partnership with the marketing organization Switzerland Tourism. This partnership is part of Switzerland Tourism’s annual winter campaigns, which promote Switzerland as a leisure and business travel destination for visitors from near and far.
Starting with the winter season 2017/2018, Salt will act as "Presenting Partner" of Switzerland Tourism. The new winter campaign will be presented at a media conference in Zurich on November 7. The exclusive collaboration is intended to underline Salt's commitment to strengthening Switzerland's appeal as a tourist hotspot.
The partnership, which is ostensibly an advertising partnership, will allow Salt to cultivate relationships with key players in the Swiss tourism industry, reach customers through specific communications activities and targeted events, and also give the mobile operator access to the "Swiss Tourism Council," a cross-industry platform for networking, knowledge transfer and VIP events. As Salt spokesman Benjamin Petrzilka tells Werbewoche, Salt will also make target group-specific offers. In addition, the closer contact with the hotel industry is interesting for a mobile communications provider.
Jürg Schmid, the CEO of Switzerland Tourism who will step down at the end of 2017, is delighted with the cooperation in a statement: "Salt's communicative and digital excellence fits perfectly with our mission to position Switzerland as a travel destination". And Andreas Schönenberger, CEO of Salt Mobile, is also convinced by the new partnership: "I am enormously pleased to be working with Switzerland Tourism to promote mobile entrepreneurship and a digital lifestyle among both the members of the marketing organization and visitors to Switzerland. In this way, we are making a significant contribution to the positive image of our country worldwide." (pd/hae)
