Salami tactics

Cured meats Fresh from the slicing table: the new film for Citterio from AY&R. Fans of Citterio's Italian specialties know the problem: carving salame and prosciutti into perfectly thin slices is impossible without professional equipment. But the solution to the problem is already waiting in the fridge: Wafer-thin pre-sliced Citterio delicacies such as Salame di Milano, Prosciutto di Parma or Prosciutto Gran Cotto di Vignola. Advico Young & Rubicam has created a new commercial for Citterio to increase awareness of the practical fresh packs. It tells the tragic love triangle between a young man, his dog and a plate of the finest, wafer-thin slices of salame and prosciutto. The slices lure the dog to the table. But before he can grab it, the morsels are already blown away with the window open. Double bad luck for the dog, who was flown in from Greece and is already everyone's favorite there as an advertising star. It should be no different in Switzerland.
The commercial will be shown on Swiss television from the beginning of December, just in time for the Christmas gourmet season. Buon appetito!
Andreas Panzeri