Sacha Wigdorovits is SW communicator of the month
The Swiss Advertising Association (SW) has named Sascha Wigdorovits, publisher of the upcoming free newspaper .ch, “Communicator of the Month.” SW spokesperson Piero Schäfer commented on the selection in a statement. He is confident that Wigdorovits will get the free newspaper off the ground.
The umbrella organization Schweizer Werbung (SW) has named Sacha Wigdorovits, publisher of the upcoming free newspaper .ch, as communicator of the month. SW spokesman Piero Schäfer commented on the choice in a statement: "The main topic of conversation at the Publishers' Congress is already clear: three days before the print media industry meets in Lucerne on September 20 for the glamorous annual meeting, Sacha Wigdorovits' new free newspaper .ch will be published, and I have to say that I admire the neo-publisher and envy him a little for his courage. It's been around 30 years since Sacha and I first met as reporters.
He was working for the Tagi, I was working for the NZZ, and nothing at the time indicated that he would one day become an editor himself. The years have shaped him, he has gained a lot of self-confidence and built up a fine network. And I'm convinced that he'll get this thing off the ground. Another question is that of distribution. It will soon become clear whether this will really work, because the idea stands or falls on this, even if .ch can put pressure on 20 Minuten and Blick in terms of content. Whatever the case, Wigdorovits is the 'man of the hour' on the scene and will undoubtedly be the 'man of the congress' in Lucerne. And he is already SW Communicator of the Month."
He was working for the Tagi, I was working for the NZZ, and nothing at the time indicated that he would one day become an editor himself. The years have shaped him, he has gained a lot of self-confidence and built up a fine network. And I'm convinced that he'll get this thing off the ground. Another question is that of distribution. It will soon become clear whether this will really work, because the idea stands or falls on this, even if .ch can put pressure on 20 Minuten and Blick in terms of content. Whatever the case, Wigdorovits is the 'man of the hour' on the scene and will undoubtedly be the 'man of the congress' in Lucerne. And he is already SW Communicator of the Month."
