Saatchi & Saatchi Zurich: 800m above sea level for Seat
For the Swiss mountains, the Spanish car brand Seat now has a whole 4x4 range to offer. Gian Simmen, 1st Olympic Snowboard Champion, could be won by Seat as 4x4 Ambassador.
Gian Simmen is currently recommending the new Allroad model Leon ST x-perience - "the perfect business car even for smaller companies that are at altitude". The fleet mailing, which was sent exclusively to leisure and tourism companies located at least 800m above sea level, was created by Lovemarks agency Saatchi & Saatchi Zurich.
Gian Simmen reports exclusively on his first impressions with the Seat Leon ST x-perience. Interested parties can register online for a test drive using a personalized code and, with a bit of luck, win an exclusive experience day with Gian Simmen.
Since the start of the ski season, the Seat Leon ST x-perience has also been present in 30 ski resorts with winter posters. At home in the Swiss mountains, where you would least expect the spirited brand.
Responsible at Seat: Andreas Huwyler (Marketing Manager), Gregory Panizzutti (Advertising Manager), Christoph Enderli (Fleet Manager), Anja Adinolfi (Online Manager). Responsible at Saatchi & Saatchi Zurich: Pascal Schaub (Managing Director), Felix Freese, Frédéric Nogier (Creative Direction), Léonie Kelly, Soraya Shademan (Consulting), Stella Feurer (Graphics).
