Saatchi & Saatchi: Doomsday escape car
The end of the world is near. Those who have not yet made preparations can still come to the rescue with the world's newest getaway car. On Tuesday, December 18, 2012, Seat will put the new Seat Leon FR in an emergency box in front of Winterthur train station.
According to the press release, the new Seat Leon features many innovations that actively and passively support the driver and guarantee greater driving safety. The FR sports package ensures plenty of power. The perfect car to keep you safe from the apocalypse.
Until Dec. 20, 2012, at 12:12 p.m., survivors can sign up for the getaway car on Seat.ch/maya sign in. If the world ends, the getaway car belongs to the chosen one. If it stays out, he may keep it until 28.12.2012. The key will be handed over to the winner by Bachelor Lorenzo Leutenegger.
Lovemarks agency Saatchi&Saatchi designed the action for the rescue. The on-site action is promoted via PR, on-site promotion and online.
Responsible at Seat: Peter Schmid (Brand Manager), Andreas Huwyler (Marketing Manager), Gregory Panizzutti (Advertising Manager), Anja Fässler (Digital Manager). Responsible at Saatchi & Saatchi: Felix Freese (Text/Concept), Frédéric Nogier (Art Direction), Pascal Schaub (Managing & Strategy Director), Jürg Aemmer (Creative Director), Léonie Kelly, Carla Bubb (Consulting), Mediafisch (Online), Blofeld (PR).
