Saatchi & Saatchi plays with the sun for Daylong
Saatchi & Saatchi Zurich is creating the summer campaign for its new client, Daylong Sun Protection.
Well protected, you don't have to hide from the sun, you can enjoy it carefree. This summer, the Swiss sun protection specialist Daylong invites you to take only the best of the sun under the campaign motto #Playwiththesun.
https://www.youtube.com/watch?v=CqEJ5IWwpOE
The campaign will run from April to August in good weather online, in pharmacies and drugstores as well as at events. Short vignettes in an online film will whet the appetite for playing with the sun. Mobile banners use geotargeting to show the next route to the free sample. The Swiss Instagram photographer Martina Bisaz / @kitkat_ch with over 200,000 subscribers will be spreading the desire for sunshine over the course of the summer under #Playwiththesun. Daylong.ch
After a successful pitch win in January, Saatchi & Saatchi Zurich designed and realized the campaign in close collaboration with the media agency Zenith Optimedia.
Responsible at Galderma Switzerland: Adriaan Melse (Head Business Unit OTC), Monika Vögtli (Brand Manager OTC). Responsible at Saatchi & Saatchi: Léonie Kelly, Soraya Shademan (consulting), Felix Freese, Frédéric Nogier (creation) / external partners: Hillton (Tobi Bonfanti, Patrice Gerber), Mediahirsch (Temo Sayin), Format-D Responsible at Zenith Optimedia: Francesca Cimino (Account Manager), Evelin Wachter (Digital Account Director), Laura Schierjott (Head of Performics).
