Saatchi & Saatchi Simko rebranded as Saatchi & Saatchi
The agency Saatchi & Saatchi Simko, with offices in Geneva and Zurich, is becoming Saatchi & Saatchi. The agency’s founder, Pedro Simko, will assume greater international responsibilities in his role as Chief Marketing Officer of the Saatchi Group.
The Saatchi & Saatchi Simko agency with offices in Geneva and Zurich is to become Saatchi & Saatchi. Agency founder Pedro Simko will take on more international responsibility in his role as Chief Marketing Officer of the Saatchi Group, the agency announced on Thursday. However, he will continue to be the contact person for key clients and responsible for Saatchi & Saatchi's strategy in Switzerland. "Times have changed", Simko is quoted as saying in the press release. "We are no longer an owner-managed agency, but the number two in Switzerland and representative of the world's most sought-after brand in our industry." It is therefore only logical to operate as Saatchi & Saatchi from now on.
In January 2009, Philippe Meyer also took up his position as Managing Director of the agency in Geneva. Together with CFO Yann Lohezic and CEO Kaspar Loeb, he forms the responsible management team.
In January 2009, Philippe Meyer also took up his position as Managing Director of the agency in Geneva. Together with CFO Yann Lohezic and CEO Kaspar Loeb, he forms the responsible management team.
