Saatchi & Saatchi: Advertised for Swisscom with a sack knife
To bring Swisscom's business solutions to life, Saatchi & Saatchi created a storyline centered around an oversized Swiss Army knife.
According to the press release, this was made possible and realized thanks to the friendly cooperation with the Swiss brand Victorinox. The film was shot exclusively in Swiss locations: In a sawmill in Rapperswil Jona, in a store in Zurich, in a bank in St. Margareten.
Responsible at Swisscom: Kathrin Amacker (Head of Corporate Communications), Olivier Quillet (Head of Strategic Marketing), Tom Hauk (Head of Brand Communications), Sascha Weisshaupt (Head of Corporate Identity). Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Jürg Aemmer (CD), Pascal Schaub (Strategy Director), Massimo Caiati, Anna Esposito (Text/Concept), Chantal Ehrensperger, Gustavo Figueiredo (AD), Ilija Gautschi (Graphic Design), Dino Ceccato, Sonia Ducu (Consulting), Julia Kallmeyer (Art Buying/FFF), Rosas & Co (Film Production), Eric Will (Director), Stephan Schacher (Photo).
