Saatchi & Saatchi: Campaign for Baboo Flystyle realized
Saatchi & Saatchi has developed a campaign for Baboo. In doing so, the agency has carved out a new niche for the Geneva-based airline between low-cost carriers and the major established airlines: upgrades for everyone.
Strategically, Saatchi & Saatchi has found a new niche for Baboo between the low-cost airlines and the large established airlines, according to the press release. It is called Upgrading for everyone. Those who choose Baboo can afford a stylish upgrade even on short-haul flights, of course without grounding their wallets.
Saatchi & Saatchi chose Geneva-based illustrator Exem for the realization. Exem has developed hidden object pictures full of humorous details for destinations such as Italy, London and Geneva. With all kinds of references to comix and films. Chess enthusiasts, for example, will notice that a game is played from subject to subject.
These illustrations can be used flexibly, whether on advertisements, posters or in the online world. There are also guerrilla campaigns: If you sit on one of the extremely comfortable leather chairs that Saatchi & Saatchi has installed for Baboo in the public Geneva streetcar, you can be treated to a free newspaper, drinks and snacks by a hostess.
Responsible at Baboo: Jacques Bankir (CEO), Philippe Wilmart (Chief Commercial Officer), Simona Sommariva (Marketing Communication Manager), Nilufer Gumus (PR manager). Responsible at Saatchi & Saatchi : Derek Green (Chief Creative Officer), Jean-François Fournon (Creative Director), Isabelle Carvalho/Daniel Lunn (Creation), Philippe Meyer, Thijs Hoogenboom (Consulting), Pascal Schaub (Strategy), Tania Retchisky (Art Buying), Exem (Illustrator).
Saatchi & Saatchi chose Geneva-based illustrator Exem for the realization. Exem has developed hidden object pictures full of humorous details for destinations such as Italy, London and Geneva. With all kinds of references to comix and films. Chess enthusiasts, for example, will notice that a game is played from subject to subject.
These illustrations can be used flexibly, whether on advertisements, posters or in the online world. There are also guerrilla campaigns: If you sit on one of the extremely comfortable leather chairs that Saatchi & Saatchi has installed for Baboo in the public Geneva streetcar, you can be treated to a free newspaper, drinks and snacks by a hostess.
Responsible at Baboo: Jacques Bankir (CEO), Philippe Wilmart (Chief Commercial Officer), Simona Sommariva (Marketing Communication Manager), Nilufer Gumus (PR manager). Responsible at Saatchi & Saatchi : Derek Green (Chief Creative Officer), Jean-François Fournon (Creative Director), Isabelle Carvalho/Daniel Lunn (Creation), Philippe Meyer, Thijs Hoogenboom (Consulting), Pascal Schaub (Strategy), Tania Retchisky (Art Buying), Exem (Illustrator).
