Saatchi wins two awards at the AD Spot Awards
The Geneva-based advertising agency Saatchi & Saatchi Simko won two awards for outstanding work in the Outdoor category at the 17th edition of the AD Spot Awards in Florence.
Geneva-based advertising agency Saatchi & Saatchi Simko won two awards for outstanding work in the Outdoor category at the 17th edition of the AD Spot Awards in Florence. The AD Spot Awards are an international festival for non-profit and low-budget communication. Saatchi was honored for WWF's "Give a hand to wild life" appearance, which features heads of endangered species painted on hands. The idea was to signal the responsibility of the trade without a moralizing undertone, according to a statement on Sunday.
The second award was given for the campaign "7% - Together against Poverty"; this campaign was commissioned by over 60 Swiss aid organizations, which are working together to increase Switzerland's commitment to the UN's Millennium Development Goals.
