Saatchi & Saatchi Simko puts the rear seat belt in the spotlight
Since mid-September, the Swiss public has been learning about the new phase of the «A Seat Belt for Life» campaign. The campaign aims to encourage people to wear seat belts in the back seats. The new phase of the campaign is being launched with a TV and movie theater commercial, as well as three new print ads.
Another part of Saatchi & Saatchi's "A seatbelt for life" campaign has been running since mid-September, which aims to encourage people to wear seatbelts in the back seats. Although the statistics are encouraging and police figures show that behavior is improving, only 65 percent of passengers in Switzerland still wear their seat belts in the back seats. This figure varies considerably depending on the language region: 71 percent in German-speaking Switzerland, 48 percent in French-speaking Switzerland and 43 percent in Ticino, according to a statement from the agency. The new communication phase will be launched with a TV and cinema spot as well as three new motifs in the press. Further campaigns are planned in places where people should remember to wear their seatbelts, such as at petrol stations, where this is pointed out with films on small screens at the pumps or warning stickers on the pumps. During the journey, motorists are addressed via traffic reports thanks to sponsorship. In addition, condoms are distributed in discos and bars to encourage young people to protect themselves on the road. Finally, the message is also being spread online, for example on Sicherheitsgurt.ch.
Responsible at the Swiss Council for Accident Prevention (bfu):
Responsible at the Swiss Council for Accident Prevention (bfu):
Ueli Moser, Nathalie Wirtner Julmi. Responsible at Saatchi & Saatchi Simko: Olivier Girard (Creative Director), Philippe Schwaar, Isabelle Wilden (Art Directors), Boris Declerck, Kelsang Gope (Concept / Text), Bernard Cornut (TV Producer), Jan De Schepper (Account Director), Vanessa Van der Elst (Account Manager). SAB Mucho (TV production). Laurent Chanez (Director). Jean-Pierre Van der Elst (photographer). Optimedia Geneva (media agency).
