Saatchi & Saatchi Simko: National campaign for Make-A-Wish
Since early December, a national advertising campaign by the Geneva-based agency Saatchi & Saatchi Simko has been running for the Make-A-Wish Foundation, which grants wishes to seriously ill children.
A national advertising campaign by the Geneva agency Saatchi & Saatchi Simko for the Make-A-Wish foundation, which grants wishes to seriously ill children, has been running since the beginning of December. Posters, radio spots and TV spots in "stand-by" status and advertisements for print media were realized. These are to be seen and heard in various media and at various times during the month of December. The subject of the campaign shows an electrocardiogram, which is intended to symbolize the monotony of the daily routine of a seriously ill child. When a wish is granted, the curve changes; this is represented on the diagram by a dolphin.
