Saatchi & Saatchi Simko wins mandate from Geneva Tourism
In a pitch for the Geneva Tourism account, Saatchi & Saatchi Simko prevailed over two competitors. The account includes the positioning and development of a new identity for the destination in western Switzerland.
Saatchi & Saatchi Simko beat off competition from two rivals to win the mandate from Geneva Tourism. The budget includes the positioning and development of a new identity for the destination in western Switzerland. According to the agency, it was not least the "Lovemark" concept of Saatchi & Saatchi Simko that tipped the scales for those responsible at Geneva Tourism. This approach is intended to make the city attractive for tourists, but also for travelers visiting Geneva for business reasons or for congresses.
