Ruf Lanz promotes VBZ podcast with Alfred Escher
Zurich Public Transportation (VBZ) has produced a podcast titled «Money and Mind in Zurich,» which takes tram and bus passengers on a tour of about 20 significant sites and locations in Zurich. The launch campaign for the podcast was created by the agency Ruf Lanz.
The Zurich public transport company VBZ has produced a podcast entitled "Money and Spirit in Zurich", which takes streetcar and bus passengers to around 20 important buildings and places in Zurich and gives them an insight into the history of the city. The launch campaign was created by the Ruf Lanz agency. The example of Alfred Escher shows that even old Zurich residents can still learn something from this podcast. The Alfred Escher monument on Bahnhofplatz was fitted with the typical white iPod earphones for this purpose.
The motif will now appear full-page in the public press and as a poster on the back of many streetcars and buses.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Ursina Wirz (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michèle Leibacher (Consulting). Photography: Sven Germann.
The motif will now appear full-page in the public press and as a poster on the back of many streetcars and buses.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Ursina Wirz (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michèle Leibacher (Consulting). Photography: Sven Germann.
