Ruf Lanz: Welcome to the quietest place in Lenzerheide
Relaxation instead of action: Ruf Lanz advertises the quiet Hotel Guarda Val with negative customer reviews.
Guarda Val is a special Maiensässhotel, spread over eleven huts and stables that are up to 300 years old. Located in the hamlet of Sporz, directly above Lenzerheide at 1600 meters above sea level, it combines the fascination of Graubünden's Alpine tradition with luxury, indulgence and personal service. Guarda Val is the right place for people looking for peace and relaxation at a high level. And it is the wrong place for anyone looking for partying, disco, shopping and action.
This is pointedly expressed in Ruf Lanz's new image campaign. Typical party freaks and package tourists make their unflattering comments about Guarda Val in the style of review portals. A small sample: "I saw three deer... I would have preferred a few hot chicks."
A total of eleven motifs are currently advertising the quietest place in Lenzerheide online and offline. The motifs can be seen on F12 posters in places with a high dwell time and on the e-board at Zurich main station.
Responsible at Maiensässhotel Guarda Val: Cornelia Gantner, Fredy Gantner (owner), Ralph Treuthardt (director), Jozsef Antal Szvoboda (marketing manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Florian Birkner (Text), Isabelle Hauser, Grit Wolany (Art Direction), Dave Schellenberg, Laura Hofer (Graphics), Pascal Trütsch (Consulting); Martin Zeiter, Teil.ch (E-Boards).
