Ruf Lanz scares the cowboys off the slopes for Suva
The ski slopes are a dangerous place. Thirty-two percent of all sports-related accidents in Switzerland are winter sports accidents. People are primarily to blame: On the local ski slopes, people ski too fast and show too little consideration for others.
The ski slope is a dangerous place. 32 percent of all sports accidents in Switzerland are winter sports accidents. People are mainly to blame: people ski too fast on the slopes here and show too little consideration. Wild West-like conditions prevail. On behalf of SuvaLiv, the Zurich advertising agency Ruf Laz has now designed a poster to draw attention to the dangers of ski hooliganism. A ski boot with spurs calls on people not to behave like the cowboys and cowgirls of the Wild West on the slopes. The ski boot can currently be seen both in the ski resorts and as a poster motif. Responsible at Suva:
Susan Huber-Brun (Advertising + Communication SuvaLiv), Edith Müller-Loretz (Head of Snow Sports SuvaLiv) Responsible at Ruf Lanz:
Danielle Lanz, Markus Ruf (Creative Direction), Grit Wolany (Art Direction), Torsten Maas (Text), Michèle Leibacher (Consulting), Felix Streuli (Photography).
