Ruf Lanz: VBZ offensive against laser attacks
Zurich Public Transportation (VBZ) is seeing an increasing number of laser pointer attacks aimed at blinding its drivers. A campaign by Ruf Lanz is drawing attention to the problem.
Whereas in 2013, 14 people were blinded by laser pointers, in 2014 there were already 38 cases. And the trend is rising. Such laser attacks can be nasty to the eye and in the worst case lead to blindness. That's why VBZ is now going on the offensive with a concise campaign - designed and realized by Ruf Lanz. On advertisements and posters, the VBZ drivers are shown in martial protective gear. Because if the sneaky laser attacks don't stop, they will soon have to drive around like this.
At Vbz.ch/stoplaser the entire population is also involved and called upon to take direct action. With a picture generator, everyone has the opportunity to symbolically become a driver. All they have to do is place a portrait picture of themselves in the appropriate position. The message is: "Whoever endangers the VBZ driving staff also endangers me." To openly express solidarity, the generated image can be published on one's own social media channels or used as a profile picture.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Elina Fleischmann (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Laura Hofer (Graphics), Florian Birkner, Markus Ruf (Text), Pascal Trütsch (Consulting). Photography and image editing: Rico Rosenberger. Online implementation: dreipol GmbH, Marco Huber, Lukas Martinelli.
