Ruf Lanz: TV commercial realized for Hyundai Switzerland
Ruf Lanz created a TV commercial for Hyundai Switzerland. The message: The New Generation Hundai i30 inspires everyone. Even the competition.
At the International Motor Show (IAA) in Frankfurt, the brands present themselves not only to the general public, but also to their competitors. Even VW CEO Martin Winterkorn did not miss the opportunity to take a close look at the competition, writes Ruf Lanz in a press release. At the stand of the Korean car manufacturer Hyundai, he inspected the New Generation Hyundai i30 down to the smallest detail. It was precisely one that made him green with envy. "Because Hyundai has obviously succeeded in what VW itself had repeatedly failed at: a steering wheel adjustment that doesn't rattle."
Ruf Lanz recognized the potential of the event and turned it into a TV spot. After the 60-second spot on Swiss television, it should be clear to everyone: The New Generation Hundai i30 inspires everyone. Even the competition.
Responsible at Hyundai Suisse: Reto Stemmler (Marketing Director), Diego Battiston (Managing Director). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (overall responsibility), Marcel Schläfle (CD), Maren Beck (text), Heike Rindfleisch, Sabrina Luck (consulting). Film production: Manifesto Films, production: Daniela Berther, editing: Michael Graf.
