Ruf Lanz crosses out newspaper pages for SuvaRisk

Anyone leafing through the free newspaper 20 Minuten or its weekend edition, Weekend, wonders with irritation whether someone has been vandalizing it with a felt-tip pen. However, this is not a case of newspaper vandalism, but an advertisement by Ruf Lanz for SuvaRisk. It uses the newspaper environment for accident prevention. Everyone who works for a Suva-insured company for more than eight hours a week is automatically insured against occupational and non-occupational accidents. And in the event of an accident, they are paid the medical costs and daily allowances. However, Suva cannot compensate for the temporary loss of quality of life. It is therefore not worth taking unnecessary risks.

This is now dramatized by an astonishing advertising campaign by Ruf Lanz, which is aimed at a younger, particularly risk-averse audience. In all regional language editions of 20 Minuten and Week, numerous events are crossed out in the going-out calendar. Because after an accident, so the explanation goes, you can often forget about going out for a long time.
Responsible at Suva:
Urs Schaad (responsible for communication). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Thomas Schöb (Text), Marcel Schläfle (Art Direction), Armin Arnold (Graphics), Michèle Leibacher (Consulting).