Ruf Lanz Enters the Agricultural Sector

 The Ruf Lanz agency has signed poultry producer Frifag as a new client. The Zurich-based agency prevailed against three other agencies in the pitch, according to a press release. According to Frifag Managing Director Andi Schmal, Ruf Lanz impressed with its efficiency in resource allocation and creative implementation proposals. And, of course, personal chemistry also played a role in the decision.