Ruf Lanz continues text campaign for Lienhardt & Partner
Ruf Lanz has continued the print campaign for the private bank Lienhardt & Partner, which was launched in the spring of 2009. The agency is now rolling out additional ads.
In turn, they appear full-page in business publications. Unconventional formats are also used, such as the advertisement printed in the Bund in yesterday's NZZ. The focus is on the profile that the bank never engages in speculative transactions, the agency said in a press release.
Responsible at Lienhardt & Partner Privatbank Zurich: Markus Graf (CEO, Director Private Banking), Christian Lienhardt (Managing Partner, Director Risk Management & Finance). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Maren Beck, Andreas Hornung (text), Mario Moosbrugger (art direction), Kristina Burch, Michael Gassler (consulting).
Responsible at Lienhardt & Partner Privatbank Zurich: Markus Graf (CEO, Director Private Banking), Christian Lienhardt (Managing Partner, Director Risk Management & Finance). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Maren Beck, Andreas Hornung (text), Mario Moosbrugger (art direction), Kristina Burch, Michael Gassler (consulting).
The following advertisement appeared yesterday in the Bund section of the NZZ stock exchange page.
The headline reads: "As a small private bank, we know how to position ourselves successfully in niches.
The headline reads: "As a small private bank, we know how to position ourselves successfully in niches.
