Ruf Lanz: Sweating for sporting goods from the Sport Factory Outlet
A man who’s a little too heavy, squeezing into a ski suit that’s way too tight? That can happen when sports gear is so cheap that you end up making a bad purchase. That’s how Ruf Lanz dramatizes it for the Sport Factory Outlet.
Ruf Lanz has made a model work up quite a sweat for the Sport Factory outlet in the Bally area in Schönenwerd: to dramatize the message that anyone can buy professional ski equipment thanks to the outlet's low prices, the Zurich agency has put a not-so-slim winter sportsman in the skin-tight suit of the Swiss skiati. The claim "Everyone feels like a pro there" is intended to draw attention to the outlet's cutting-edge winter equipment, according to a press release.
Ruf Lanz has been advertising for the outlet since 2002 and has been awarded a Cannes Lion for her campaigns this year, among others. The three subjects can be seen on occasional ads, posters and POS rotairs.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf and Danielle Lanz (CD), Grit Wolany (AD), Torsten Maas (text), Michèle Leibacher (consulting). Photography: Oliver Nanzig. Image editing: Patrik Rohner.
Ruf Lanz has been advertising for the outlet since 2002 and has been awarded a Cannes Lion for her campaigns this year, among others. The three subjects can be seen on occasional ads, posters and POS rotairs.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf and Danielle Lanz (CD), Grit Wolany (AD), Torsten Maas (text), Michèle Leibacher (consulting). Photography: Oliver Nanzig. Image editing: Patrik Rohner.
