Ruf Lanz uses balance sheet for LLB subject
It’s as much a part of the end of the year as the glittering lights on Zurich’s Bahnhofstrasse: the list of the 300 richest people. Liechtensteinische Landesbank is using the magazine to run an ad designed by Ruf Lanz.
Under the headline "Are you out of it this year? Then maybe you should change banks", the LLB advertises its strategy funds, which have an excellent performance and have been proving this time and again for years with top ratings and prestigious awards. So that those who are no longer in it can look back with satisfaction in a year's time.
