Ruf Lanz: Not kosher, but Hiltl
For Hiltl, the Ruf Lanz agency created a motif especially for the Jewish public. Motto: If not kosher, then at least Hiltl.
Hiltl is considered the most traditional vegetarian restaurant in the world. It was founded in 1898 and is already being run by Rolf Hiltl in the fourth generation. People from a wide range of cultures and religions have always felt at home at Haus Hiltl, according to a statement. The Hiltl is particularly popular with Jewish guests. As early as the 1950s, a rabbi is said to have said to grandmother Margrith Hiltl: "If not kosher, then at least Hiltl."
Ruf Lanz addresses this with a full-page ad in the weekly magazine Tachles, which, according to the statement, seems to hit the famous Jewish humor well. Owner Rolf Hiltl comments: "We have already received numerous compliments."
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing and communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Doelkar Monkhar (consulting).
