Ruf Lanz: New campaign for Swiss Deluxe Hotels
Ruf Lanz highlights the service excellence of Swiss Deluxe Hotels: No wonder some guests don't want to leave.
The Swiss Deluxe Hotels group brings together the 38 most exclusive 5-star hotels in Switzerland. Each of the hotels included is exclusive in the quality it offers, the prestige it exudes and the personal touch that distinguishes its excellent services. Swiss Deluxe Hotels - The Founders of Exceptional Service. Last year, Swiss Deluxe Hotels checked in with Ruf Lanz. A close collaboration resulted in a campaign that surprises with a fresh conceptual approach. The core idea: where you are pampered as much as in the Swiss Deluxe Hotels, you would prefer not to leave at all. That's why well-off ladies and gentlemen of different ages try to make themselves invisible in the noble hotel ambience. A total of eight subjects will be used from mid-May in various target-group-specific media.
Responsible at Swiss Deluxe Hotels: Siro Barino (Managing Director), Stefan Mathys (Head of Media Relations). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Isabelle Hauser (art direction), Markus Ruf (text), Colette Magnin (consulting), Sebastian Durband (consulting management). Photography: Rico Rosenberger. Postproduction: Aschmann Klauser.
