Ruf Lanz: Lovely double-crosses wrestling king Abderhalden
Ruf Lanz has designed a new ad campaign for SMP. It promotes milk as a fitness program.
Jörg Abderhalden is the wrestling king of 1998, 2004 and 2007 and is regarded as one of the best wrestlers of all time. It would take a superhumanly strong opponent to put him on his back. Only Lovely, the leading actress in the Swiss milk producers' long-running campaign, can do it.
The motif promotes the nutritional message "Milk. Your natural fitness program." The daily fitness eating program is three portions of milk and dairy products per day: 1 glass of milk, 1 yoghurt and 1 piece of cheese.
The motif is used in the context of wrestling events.
Responsible at Schweizer Milchproduzenten SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Dennis Maitzen (Consulting). Photography: Oliver Nanzig. Image processing: Markus Graf.
www.ruflanz.ch
The motif promotes the nutritional message "Milk. Your natural fitness program." The daily fitness eating program is three portions of milk and dairy products per day: 1 glass of milk, 1 yoghurt and 1 piece of cheese.
The motif is used in the context of wrestling events.
Responsible at Schweizer Milchproduzenten SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Dennis Maitzen (Consulting). Photography: Oliver Nanzig. Image processing: Markus Graf.
www.ruflanz.ch
