Ruf Lanz: Lovely in football fever
To coincide with the World Cup in South Africa, Swiss dairy farmers are launching an advertising campaign featuring a new TV commercial. The star of the commercial, produced by Ruf Lanz, is once again Lovely the dairy cow. This time, she shows off her soccer skills.
Lovely demonstrates light-footedly that milk is "really strong". She dribbles the ball like a virtuoso Ronaldinho and then crosses powerfully from the Swiss pasture around the globe directly into the South African steppe - right onto the head of a lion dozing under the sun. The commercial was conceived by Ruf Lanz and realized by Ruf Lanz in close collaboration with Markenfilm Schweiz under the direction of Tibor Glage and the post-production specialists from UPP.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Grit Wolany (AD), Andreas Hornung (text), Dennis Maitzen (consulting). Production: Markenfilm Switzerland. Tibor Glage (director), Holger Diener (camera), Marko Strihic (editor), Uli Scheper (producer). Postproduction: UPP. Sound design: Kirschnermusic.
