Ruf Lanz: Campaign for Schweiz am Sonntag
For the third year in a row, Ruf Lanz has been promoting AZ Medien's Sunday newspaper, Schweiz am Sonntag, with an original text-based advertising campaign.
The concept behind it: During the week, people are bombarded with news day after day - online and offline at ever shorter intervals. This daily flood of information can be quite confusing, as the wildly jumbled headlines show. In contrast, "Schweiz am Sonntag" is positioned as the newspaper that checks the entire flood of information for relevance and provides orientation with well-researched and well-written stories. In short: the newspaper that keeps you on top of things.
At the moment there are numerous new subjects on display, which also refer to current events and excitement of recent weeks.
Responsible at Schweiz am Sonntag: Patrik Müller (Editor-in-Chief), Tanja Laube (Head of Marketing), Tabea Riesen (Marketing Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Florian Birkner, Markus Ruf (Text), Marcel Schläfle (Art Direction), Laura Hofer (Graphics), Tanja Felix (Consulting).
