Ruf Lanz: Campaign for Hiltl Badi restaurants
Since the start of the summer season, Hiltl specialties have been available at the Mythenquai Beach and the Kilchberg Lake Resort. Just in time for the summer temperatures, Ruf Lanz is also launching its campaign.
Hiltl is the most traditional vegetarian restaurant in the world. It was founded in 1898 by Ambrosius Hiltl and is now run by the fourth generation of the Hiltl family. The former "root bunker" for die-hard vegetarians has long since become a hip establishment for everyone who loves healthy indulgence. The Ruf Lanz agency has been working for Hiltl for eight years and is now launching a campaign for the new Badi restaurants. According to Rolf Hiltl, the striking subjects are always very well received by his guests. They also regularly score points with advertising juries. This is evidenced by more than 80 awards, from ADC to Clio to Cannes.
For the Badi launch campaign, Ruf Lanz has reinterpreted the inflatable swimming utensils that are popular with young and old: They come in the typical Hiltl shape of vegetables and fruits. The subjects are used online and offline in various applications.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing + communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Christian Brütsch (Consulting), Photography and Image Editing: Tobias Stierli, Flaeck.ch.
