Ruf Lanz wins gold at the Midas Award
At the Midas Awards, which recognize the world's most creative campaigns for financial services providers and insurance companies, Ruf Lanz took home the gold for the bicycle helmet safety campaign by Suva and BFU.
The Zurich agency Ruf Lanz has won gold at the Midas Award. This prize is the international award of the New York Festivals, which honors the most creative campaigns for financial service providers and insurance companies worldwide. Ruf Lanz won gold for the Suva and BFU bicycle helmet prevention campaign. The agency dramatizes the advantages of wearing a helmet on the bike helmet itself. The most recent example is the "Wear a bike helmet. Or pray", which was used this spring. Ruf Lanz made it to the final with a total of five campaigns for Bank Coop and Suva.
