Ruf Lanz helps the Airport Outlet with the move

 The Airport Outlet sells fashion at factory prices. Recently, however, it is no longer on the airport site, but in the Coop-Center Riedmatt in Rümlang. The current campaign by the Ruf Lanz advertising agency aims to make customers aware of the change of location. Because Rümlang is located in a rural area, the Zurich-based creative team show farmers in unusually eye-catching outfits on advertisements and posters. For example, a bright red thong peeks out from under the skirt of a farmer's wife during milking, which seems to baffle even the cow. "New in the country; hot fashion at factory prices", reads the text, which is the responsibility of the Airport Outlet:
Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Torsten Maas (Text), Michèle Leibacher (Consulting). Photography: Stefan Minder. Image editing: Felix Schregenberger.