Ruf Lanz: Great media response to VBZ campaign
Ruf Lanz and VBZ are pleased with the great media response to their laser pointer campaign.
The Zurich public transport company (VBZ) is recording an increasing number of laser pointer glare attacks against its driving personnel. In 2013, 14 drivers were blinded by laser pointers, but in 2014 there were already 38 cases. And the trend is rising. VBZ is now taking decisive countermeasures with an awareness campaign designed by Ruf Lanz (Werbewoche.ch reported).
The campaign has generated a great deal of media coverage in recent days. 20 Minuten, Blick am Abend, NZZ, Tages-Anzeiger, Zürichsee-Zeitung, Landbote, SRF Schweiz aktuell, TeleZüri, Teletop as well as Radio SRF, Radio 24 and Radio Energy picked up on the campaign and addressed the danger posed by sneaky laser pointer attacks. And also the harsh punishments that are threatened for it. In addition, numerous people showed their solidarity with the VBZ driving personnel on vbz.ch/stopplaser and thus said: Stop laser pointer attacks!
