Ruf Lanz wins pitch for CKW
The Ruf Lanz agency has won a pitch to handle communications for Centralschweizerische Kraftwerke AG (CKW). The first results will be visible as early as July.
Over 130,000 households and customers in the canton of Lucerne place their trust in Centralschweizerische Kraftwerke AG (CKW) every day. The company's core competence is energy, from the turbine to the socket. A pitch was held to find out which agency would advertise CKW's services most convincingly. This was also against the background of the imminent opening of the electricity market. Ruf Lanz emerged as the winner.
According to the press release, the agency is currently working hard to implement the winning concept. The first results will already be seen in July.
According to the press release, the agency is currently working hard to implement the winning concept. The first results will already be seen in July.
