Ruf Lanz for Sport Factory Outlet: Bush and Obama advertise bike helmets
Ruf Lanz has designed new ad campaigns for Sport Factory Outlet. Under the slogan «For everyone who has something to protect,» the agency depicts former President George W. Bush without a bike helmet and new President Barack Obama wearing one.
Sport Factory Outlet became famous with radio commercials in which George W. Bush unintentionally comically advertised Sport Factory Outlet's bicycle helmet sales after a bicycle accident (Cannes Lion Winner 2008). Now the concept is even surviving the change of president. Under the slogan "For all those who have something to protect", Ruf Lanz shows the old President George W. Bush without a bicycle helmet - and the new President Barack Obama with a bicycle helmet.
The motif appears on postcards and POS posters.
Responsible at Sport Factory Outlet: Peter Wider. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Markus Ruf (text), Marcel Schläfle (art direction).
The motif appears on postcards and POS posters.
Responsible at Sport Factory Outlet: Peter Wider. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Markus Ruf (text), Marcel Schläfle (art direction).
