Ruf Lanz for SMP: Lovely sent down the bobsleigh run
The latest commercial from Ruf Lanz for Swiss Milk Producers (SMP) is set to premiere in the coming days. In it, Lovely the dairy cow recklessly hurtles down the Olympic bobsled run in St. Moritz, making a top skeleton athlete look pretty bad in the process.
Within the milk campaign, the commercials take on the function of the basic campaign and are primarily intended to attract attention. They should help to reinforce the positive image of milk. The core messages on the nutritional value of milk are then communicated in the accompanying print campaigns. Ruf Lanz's latest milk commercial was created in close collaboration with Markenfilm Schweiz and the animation specialists at UPP.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (AD), Thomas Schöb, Andreas Hornung (text), Dennis Maitzen (consulting). Production: Markenfilm Switzerland. Marc Schölermann (director), Frank Sprung (camera), Marko Strihic (editor), Uli Scheper (producer). Postproduction: UPP. Alex Kirschner (sound design).
