Ruf Lanz for VBZ: Happy without a car
Many Zurich residents don't have a car but are still mobile. Ruf Lanz has created a campaign for the VBZ.
According to the 2013 Statistical Yearbook of the City of Zurich, 48.3 percent of Zurich households no longer own a car. One reason for this is the well-developed public transport system in Zurich, which is encouraging more and more people to switch to streetcars and buses. Ruf Lanz uses this theme in a surprising way as part of the popular VBZ campaign. On the one hand with the TV and cinema spot "Ehering". The e-board version of this work has just won gold in the "Digital Out of Home" category of the Swiss Poster Award.
On the other hand, a new print and poster campaign shows that you can get very far without a car in your garage - for example, by founding a company in it. Because with Google, Apple, Hewlett-Packard and Walt Disney, four global companies once started out in a garage. The motif shows the original founding garages. And because there are now so many empty garages in Zurich for visionary inventors, the next Steve Jobs should actually be a Zurich native...
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Nathalie Jakober, Christian Brütsch (Consulting). Production: Stories, Director: Gianni Pisano.
