Ruf Lanz for Bank Coop: For all those who always wanted something more
Ruf Lanz promotes the benefits of Bank Coop’s Sparkonto Plus with charming flashbacks to the childhoods of people who have always wanted a little more.
Anyone who opens a Savings Account Plus at Bank Coop receives an interest bonus of 0.2 percent on net new money in addition to the basic interest rate of 0.1 percent, bringing the interest rate to a fair 0.3 percent in the first year.
The subjects appear online in various banner formats and offline on advertisements and accompanying posters in the vicinity of Bank Coop branches. In addition, potential customers are invited on a microsite to show an original picture or clip of what they have always wanted to have more of. And thus win a Savings Account Plus with an initial credit of 5,000 francs.
Responsible at Bank Coop: Markus Wittenbecher (Head of Sales Management), Sibylle Stutz (Project Manager Sales Management). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Florian Birkner, Markus Ruf (text), Danielle Lanz, Marcel Schläfle (AD), Dave Schellenberg (graphics), Anita Roth (consulting). Photography: Achim Lippoth. Image processing: Stefan Kranefeld Imaging. Online production: Ultra Images.
