Ruf Lanz for Al Mulinetto: A wine as rare as caviar
Ruf Lanz is promoting a small winery in Ticino. The agency is highlighting the exclusivity of the wine, which is grown on just two hectares.
Ruf Lanz advertises a rare drop from the Al Mulinetto vineyard high above Lake Maggiore. To dramatize the exclusivity of the Ticino wine - only 248 bottles are produced each year - the agency is advertising with a bunch of grapes that suddenly bears a striking resemblance to caviar when scaled down. The motif is currently appearing on 2/1 pages in the trade press.
Responsible at Al Mulinetto: Stefano Haldemann (oenologist) and Moritz Gut (owner). Responsible at Ruf Lanz: Danielle Lanz and Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Markus Ruf (Text), Ernesto Vitale (Photography) and Michèle-Claudine Leibacher (Consulting).
