Ruf Lanz: Biting campaign for Swiss Smile
Ruf Lanz has launched a campaign for Swiss Smile that aims to attract a fashion-conscious target audience to the dentist.
Following a concept presentation, Ruf Lanz has won the budget of the Swiss Smile dental centers, according to a press release. The first appearance could already be seen in the Elite Model Look competition. Three subjects showed the fashion-interested public that even the most beautiful styling cannot hide bad teeth.
Responsible at Swiss Smile: Dr. med. dent. Haleh Abivardi, Dr. med. dent. Golnar Abivardi (founders and CEOs). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Maren Beck (Text), Dave Schellenberg (Graphics), Sebastian Durband (Consulting Management), Sabrina Luck (Consulting). Image processing: Aschmann Klauser.
