Ruf Lanz prevents fouls for Suva
There are too many fouls on Swiss sports fields. That is why Suva has commissioned the Zurich-based advertising agency Ruf Lanz to design a new campaign.
There is too much fouling on Swiss sports fields. At least that's the opinion of Suva. That's why it commissioned the Zurich advertising agency Ruf Lanz, which has been responsible for the advertising presence of the leisure safety brand SuvaLiv since 2001, to design a new campaign. The task was to create a subject that could be used for sports as diverse as football, handball and volleyball. The agency therefore opted for the pain-relieving ice spray, which is used in a wide variety of sports.
To demonstrate the large number of fouls in Switzerland, no fewer than 37,000 ice sprays were piled up to form a mountain that bears a striking resemblance to the Matterhorn. The motif is used both as an advertisement and as a poster.
To demonstrate the large number of fouls in Switzerland, no fewer than 37,000 ice sprays were piled up to form a mountain that bears a striking resemblance to the Matterhorn. The motif is used both as an advertisement and as a poster.
