Ruf Lanz: Medimax gives zero percent
Any business that can offer discounts all the time was too expensive to begin with. The German electronics retail chains Medimax and Ruf Lanz are responding to their competitors’ discount campaigns by launching a “zero-percent” promotion.
The zero-percent discount motif can be seen on advertisements, posters, and newspaper inserts. A radio spot also promotes the campaign.
Go to Radio spot.
Medimax's zero-percent discount campaign is already being hotly debated in Germany's popular press and in consumer blogs on the Internet, advertisers are pleased to report.
Client wins for Ruf Lanz and Schneiter Meier Külling
Responsible at Medimax: Martin C. Rusterholz (CEO), Thorsten Rabanus (Head of Marketing), Valeria Roese (Head of Advertising/Creation). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Maren Beck (Text), Marcel Schläfle (Art Direction), Michael Gassler, Markus Brink (Consulting), Florian Fleischmann (Graphic Design).
